Amanda Miller & Janeth Orozco, FoodWIse

The state FoodWIse program is developing a statewide Harvest of the month program for elementary schools. Harvest of the Month is a social marketing intervention that encourages kids to eat more fruits and vegetables, specifically those grown in Wisconsin. This program includes the development of promotional materials for school cafeterias, activity sheets for educators and teachers, and messages for caregivers.

Janeth Orozco was invited to participate in the Harvest of the Month committee in charge of providing suggestions on how the materials can be relevant to our diverse communities across Wisconsin. This committee meets monthly to provide insight and suggestions on how to create materials that will be appealing to a Latinx audience. All members of this committee work with Latinx populations and bring great insight of the Latinx culture to the table. Currently, Janeth has assisted in providing feedback on the materials already created as well as working with the State Extension’s Language Access team to develop culturally relevant materials in Spanish.